What MLK Thought About Consumer Culture

During the Super Bowl, Dodge did a very bad thing by using a Martin Luther King speech to sell pickup trucks. It’s the epitome of the safe, harmless reinvention of King, though the people who proclaim they’re not racist, but just seem to wind up on the wrong side of the Edmund Pettis bridge far too often probably loved it.

The irony is that, in the speech Dodge used, King did talk about consumer culture, something the folks at Current Affairs noted with this amazing redub of the Dodge commercial using that part of the King speech:

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