This is prompted by something Brendan Nyhan tweeted:
Why is the political system failing to even try to seriously address this issue? Only moderately salient at national level. Vastly less attention/debate than, say, drug war at its peak even though toll is much higher. https://t.co/T494OimShb
— Brendan Nyhan (@BrendanNyhan on 🟦☁️) (@BrendanNyhan) December 21, 2017
Followed by this:
Sadly, I wonder if HIV is the best comparison – took a long time to mobilize political will and resources given the disadvantage and stigma around communities most affected https://t.co/E9rpccCTAH
— Brendan Nyhan (@BrendanNyhan on 🟦☁️) (@BrendanNyhan) December 21, 2017
Here’s the problem: no group ‘owns’ the opioid crisis. AIDS, for better and for worse, was seen as a ‘gay disease.’ While that added stigma, it also meant there was a coherent group that realized they had to mobilize to stop the problem. Gay activists were also fighting on other fronts, such as equality and gay marriage, so AIDS activism could be folded into a larger gay rights movement.
The response to police killings and brutality by black citizens has followed a similar path: there is a group disproportionately affected by a problem that mobilizes to stop that problem. Here too, this issue is folded into a larger context of discrimination.
So who owns the opioid crisis? It’s largely affecting white people (though, as with the issues mentioned above, it affects other demographic groups too). It’s clearly tied to a larger problem of societal breakdown.
But when the affected group is the ‘default cultural setting’, what organizations, subcultures, and communities organize? In other words, a white opioid user is just an opioid user. Many white people won’t identify with him. In a sense, the quip of ‘movement conservatism never fails, only individual conservatives–who then are no longer conservatives’ is the operating principle. This is where ‘suburban culture‘ (heh) is a real problem: opioid users are not seen as part of a (white) community that needs help, but as outcasts from that group who do not deserve help.
To answer Nyhan’s second question, this could very well be worse than the HIV outbreak.

I think the closest parallel is to the temperance movement. Drinking was a scourge to white society and it took a conscious quasi-religious movement to bring it under control.