Making America great again (boldface mine):
Trump’s three oldest children — Donald Jr., Ivanka and Eric — and Kushner have been frustrated by the impression of chaos inside the White House and feel that their father has not always been served well by his senior staff, according to people with knowledge of their sentiments. The Trump heirs are interested in any changes that might help resuscitate the presidency and preserve the family’s name at a time when they are trying to expand the Trump Organization’s portfolio of hotels.
“The fundamental assessment is that if they want to win the White House in 2020, they’re not going to do it the way they did in 2016, because the family brand would not sustain the collateral damage,” said one well-connected Republican operative, speaking on the condition of anonymity to discuss the president’s family. “It would be so protectionist, nationalist and backward-looking that they’d only be able to build in Oklahoma City or the Ozarks.”
Every day, there are government employees, civilian and military, who risk much, sometimes all, in service to our country. But the Trump family is worried about their brand.