…are best described by this part from a spoof of Whole Foods:
I pass the table where the guy invites me to join a group cleanse he’s leading. For $179.99 I can not-eat not-alone… not-gonna-happen. They’re doing the cleanse where you consume nothing but lemon juice, cayenne pepper and fiber pills for 10 days, what’s that one called again? Oh, yeah…anorexia. I went on a cleanse once; it was a mixed blessing. On the one hand, I detoxified, I purified, I lost weight. On the other hand, I fell asleep on the highway, fantasized about eating a pigeon, and crapped my pants. I think I’ll stick with the whole eating thing.