How Not to Write a Science Press Release

If you follow the genomics bloggysphere, you might have heard about the 100K Genome Project, which focuses on sequencing the genomes of food-borne disease microorganisms. I’ve attended a couple of the planning symposia, so I’m partial to the project–it’s a good project. But this press release just didn’t come out quite right (boldface mine):

The 100K Genome Project, led by the University of California, Davis, the U.S. Food and Drug Administration’s Center for Food Safety and Applied Nutrition, and Agilent Technologies, today announced that it has added 20 newly completed genome sequences of foodborne disease-causing microorganisms to its public database at the National Center for Biotechnology Information.

The genomes were determined using Single Molecule, Real-Time (SMRT®) Sequencing technology from Pacific Biosciences of California, Inc.

This brings to 30 the number of genomic sequences completed by the 100K Genome Project, which aims to sequence the genomes of 100,000 bacterial and viral genomes.

Well, then! Only 999,970 to go!

(Snark aside, this refers to finished quality sequence. If you bother to read the whole release, those familiar with genomics will realize just how breathless the tone is, for what is standard, run-of-the-mill genome sequencing. Still like the project though).

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