Or at least not hate it. For newcomers to this shitty blog, “People have to like this crap” is The Mad Biologist’s Ultimate Political Theorem™. I bring this up because of a tweet about Cop City, a massive police training in Atlanta that would destroy a large forest and which has resulted in police killing one protestor:
The poster argues later in the thread:
I have no idea if that’s correct, as I don’t live in Georgia and don’t know the ground. But professional Democrats need to stop crapping on the people who will do the heavy lifting. And those people do matter (boldface mine):
The other point that I really want to hit hard is, it’s really challenging to break a signal through the noise. Getting a message out into the world, let alone getting it repeated so it can actually be heard, is one of the toughest things that we have. Even if we land on some kind of perfect message that we have focus-grouped, and RCT’d, and surveyed, and we are absolutely certain that this 100-word paragraph is the greatest 100 words that have ever been compiled together. If the base won’t repeat that, if they won’t wear the equivalent of the red MAGA hat, that means that the middle isn’t going to hear it.
Because, even if they see your one ad that is perfectly crafted that one time, they are also seeing eight billion other ads, and seeing flyers, and hearing other things. And so, if you don’t attend to what your base actually believes and is willing to repeat, you can’t persuade the middle. If your words don’t spread, they don’t work. That’s the underappreciated piece of this.
I leave the question of whether this applies to other issues besides Atlanta’s Cop City as an exercise for the reader.