While discussing Starbucks’ attempt to foster ‘conversations’ about race, David Shih makes an excellent point (boldface mine):
Above, Starbucks lays out a simple plan for “change” that begins with “conversation.” Conversation ostensibly leads to empathy, which is really supposed to get the ball rolling. However, if the goal of “Race Together” is meaningful antiracist change, then its plan is exactly backward. Authentic relationships and the real conversations that develop from them are, on the whole, the result of institutional, antiracist change, not the catalyst. Do the black mother and the white mother living next door to each other become friends only because they decide to talk to one another? Or because their neighborhood was integrated by the 1968 Fair Housing Act, legislation brought about by organized protest movements? At college, does the interracial couple even meet in the first place if not for the desegregation and Ethnic Studies movements? Institutional change creates the conditions for good relationships, not the other way around.
Starbucks seems to have fallen for the Kumbaya Fallacy (boldface added):
That’s a foolish strategy, and it’s what I call the Kumbaya Fallacy. During the 80s and 90s, there was a popular revisionist version of the history of the Civil Rights movement that claimed that we all one day just realized that denying black people the vote and lynching was bad and that it needed to stop (i.e., we just held each others hands ’round the campfire and began singing Kumbaya).
Not exactly. The Civil Rights movement shamed enough people into forcing the end of segregation–often at the point of a federalized guardsman’s bayonet. If the Civil Rights movement had waited to convince the overwhelming majority of Americans of the justness of its cause, black people still wouldn’t be able to vote. There will always be those who don’t want to face reality, whether it be cynical self-interest, fear, or slavish devotion to a worldview. No mystical or mythical incantation of the right, focus-group tested, perfect phrase will alter this. The effort would be far better spent politically organizing.
The reason many people focus on conversations as opposed to action is because talk, as the saying goes, is cheap (politically and economically). If Starbucks decried the Republican efforts to make voting harder, that would be economically inconvenient. Needless to say, Starbucks, whose workforce is forty percent minority, isn’t calling for a $12*/hour minimum wage–or even just mandating one at all of its stores.
Enact the change you want to be.
*Never mind $15/hr.