According to political scientist Brendan Nyhan, this appeared on a conservative email list:
The ad draws on the Palinist instinct that ‘real Americans’ are under siege, and combines that with a direct appeal to men who feel insecure.
“To laugh in your face. To show that you’re NOTHING without their help. To control you.” (and notice the “family” drops out at this point).
Movement conservatives really do know how to gull the rubes.
An aside: GOPUSA has links to the discredited Talon News, which used former male escort Jeff Gannon/James Guckert as a plant at Bush White House press conferences to lob softball questions towards Bush.