I always say, that when it comes to policies, people have to like this crap. That is, your policies have to make people’s lives better. And they don’t want to hear about the methodological details, the ins and outs. Like most people, when their cars breakdown, they want to take it to the mechanic, get back, put the key in, and have the engine turn over. Most don’t care how the car was fixed–they don’t care about that (some do, and that’s ok too). With that, I bring you Blue Texan who reminds us of this (italics mine):
But more broadly, the notion that Democrats lost the 2010 midterms because liberals weren’t clapping loudly enough isn’t supported by the evidence. Democrats lost because they lost independents by 15 points, and independents don’t care what liberals think.
So why did Democrats lose independents?
Because the economy hadn’t improved enough because the stimulus bill was inadequate. It didn’t help matters that the Affordable Care Act was stripped of its most popular feature or that HAMP was a total failure or that the Democrats punted on immigration and host of other progressive goals — but it was mostly about the economy.
The lesson, then, is not that liberals need to be better partisan cheerleaders, its that Democrats need to deliver — especially when they promised CHANGE YOU CAN BELIEVE IN — and when they don’t, they lose elections.
People in the middle don’t wanna hear “hey, it’s slower-than-ideal, but…” when they don’t have jobs and they’re losing their houses.
It’s that simple.
Middle class people are getting desperate–and one’s desperation increases as you get older, by the way. They needed help now. And thanks to Obama’s unwillingness to campaign for good policy, as well as the corporate Blue Dog Democrats (the Republicans are a lost cause), we didn’t get the policy we needed.
People have to like this crap.