Because it should. On Sept. 5, the New York Times announced that Kevin Roberts, head of the Heritage Foundation and the impetus behind Project 2025, was one of their speakers at its ‘Climate Week NYC’, which is “an annual event coinciding with the United Nations General Assembly session in New York City that promises to “bring together some of the world’s most engaged climate voices as part of a community focused on change.””

Meanwhile, two days later, the very same NYT published a story about the Heritage Foundation’s attempt to convince people that immigrants are voting illegally (which is utterly baseless). From the NYT (boldface mine):

It was one of several misleading videos that the Heritage Foundation has pumped into social media feeds this year. While the once-staid think tank has received attention recently for Project 2025, the right-wing blueprint for a future Trump administration that the group funded,

it has also made its mark with an aggressive effort to shape public opinion, seeding falsehoods about the integrity of the 2024 election across social media and conservative news outlets…

Few groups have done more to propel the false, but snowballing, theory that noncitizens are preparing to vote in droves in November, threatening the integrity of the election…

But there is no evidence to support Heritage’s findings in Georgia, a critical swing state with a large immigrant population, or, for that matter, anywhere else in the country.

The NYT does not have to let him speak. Their own reporting accuses him of “seeding falsehoods”, so why should a news organization give him the opportunity to speak. It is within their power to rescind the invitation, and they should do so.