Too many pundits are over-thinking the ‘alt-right.’ They’re just the same mean, bigoted, racists that the right has always appealed to since the Republicans adopted the Southern Strategy decades ago. Since then, Republicans have never been able to win without the bigoted wing of their party.
What’s different isn’t the hatred, though the flavor and language has changed somewhat (few things in life remain completely static), it’s that, for once, Republicans might not be able to win, at least at the presidential level, with the bigoted wing of their party.
So I don’t care about their motivations, or the pecularities of this version of bigotry. They align themselves with the right in the U.S. and they are racists. Everything else is commentary.