This, by Iranian blogger Hossein Derakhshan who was jailed for six years and as a result had extremely limited contact with the internet, is excellent (boldface mine):
Blogs were gold and bloggers were rock stars back in 2008 when I was arrested. At that point, and despite the fact the state was blocking access to my blog from inside Iran, I had an audience of around 20,000 people every day. Everybody I linked to would face a sudden and serious jump in traffic: I could empower or embarrass anyone I wanted.
The iPhone was a little over a year old by then, but smartphones were still mostly used to make phone calls and send short messages, handle emails, and surf the web. There were no real apps, certainly not how we think of them today. There was no Instagram, no SnapChat, no Viber, no WhatsApp.
Instead, there was the web, and on the web, there were blogs: the best place to find alternative thoughts, news and analysis. They were my life….
The hyperlink was my currency six years ago. Stemming from the idea of the hypertext, the hyperlink provided a diversity and decentralisation that the real world lacked. The hyperlink represented the open, interconnected spirit of the world wide web — a vision that started with its inventor, Tim Berners-Lee. The hyperlink was a way to abandon centralization — all the links, lines and hierarchies — and replace them with something more distributed, a system of nodes and networks.
Blogs gave form to that spirit of decentralization: They were windows into lives you’d rarely know much about; bridges that connected different lives to each other and thereby changed them. Blogs were cafes where people exchanged diverse ideas on any and every topic you could possibly be interested in. They were Tehran’s taxicabs writ large.
Since I got out of jail, though, I’ve realized how much the hyperlink has been devalued, almost made obsolete.
Nearly every social network now treats a link as just the same as it treats any other object — the same as a photo, or a piece of text — instead of seeing it as a way to make that text richer. You’re encouraged to post one single hyperlink and expose it to a quasi-democratic process of liking and plussing and hearting: Adding several links to a piece of text is usually not allowed. Hyperlinks are objectivized, isolated, stripped of their powers.
…But hyperlinks aren’t just the skeleton of the web: They are its eyes, a path to its soul. And a blind webpage, one without hyperlinks, can’t look or gaze at another webpage — and this has serious consequences for the dynamics of power on the web….
But apps like Instagram are blind — or almost blind. Their gaze goes nowhere except inwards, reluctant to transfer any of their vast powers to others, leading them into quiet deaths. The consequence is that web pages outside social media are dying.
In my case, I’m getting more hits than I ever have (which is damning with faint praise…), but I think where this effect manifests itself is that the A-tier blogs have become an essentially closed loop that are far less likely to link to other blogs. That’s not good for the small blogs, but it’s also not good for the A-tier blogs, as they become increasingly staid and ossified.
Bloggers of the world, you have nothing to lose but your Facebook?