No, this isn’t some wacky microbiome study. I recently observed this at Cambridge’s Kendall Station:
I especially like the pseudo-populist angle. Though I have a better slogan: “E-llumina is E-litist!”
Or maybe: Sequencing For All! Genomicists of the World You Have Only Your Flow Cells to Lose!
Anyway, I guess I shouldn’t be surprised: the DC Metro looks like the back of a defense contractor magazine, so I guess it was a matter of time before ads like this showed up in one of the major global biotech hubs.
Still goofy as hell though.